‘BMW is working hard on its present as well as its future’
Car makers don’t have a bottomless pit of money, time or talent, yet they’re expected to reinvent themselves as all-electric brands over a relatively short period of time, while still producing great cars that people want to buy and enjoy right now.
It’s no wonder the current vogue seems to be for setting up separate business units – or completely different companies – to deal with electrification. As Tesla has proven, it takes a different mindset, not to mention large bundles of cash, to be successful.
But the cash to spend on new stuff is only there if the current stuff is selling well. And the current stuff will only sell well if that, too, continues to get developed.
It’s a tough ask – there’s so much work to be done for the future without forgetting the present. And while some makers have already switched off development on internal combustion engines and talk of little else other than electrification, BMW is managing to blend the best of both worlds brilliantly – and better than most.
This week we see a revised 3 Series doing what the 3 Series has always done best – in petrol, diesel and plug-in hybrid forms. It’s BMW’s biggest seller and hugely important in bringing in the cash that helps the brand to develop its fully electric range. Which, for the record, is brilliant, too – the i4 beat the Tesla Model 3 and Polestar 2 in a recent Auto Express test.
Earlier this week we also had a drive in a prototype version of the new XM, while we’ll shortly be able to tell you what the new M2 is like – in M’s 50th birthday year.
I wonder how BMW is managing to do it all, when there are clear examples of cost cutting at other brands. The new Mercedes S-Class, for example, has taken a step back in quality compared with its predecessors.
I may have been critical of BMW’s design work recently, but I’ve been impressed by how it isn’t forgetting the present when there’s so much pressure on its future.
Click here for our first taste of the new BMW XM…
New Mercedes-AMG One hypercar will be built in Coventry
Production of the Mercedes-AMG One – Merc’s hugely complex F1 engine-powered car [..]
New 2022 Alfa Romeo Tonale SUV: UK prices and specs revealed
The new Alfa Romeo Tonale is now on sale in the UK, [..]
New Kia XCeed facelift gets £22,995 price tag
The Kia’s XCeed crossover has been facelifted for 2022 bringing a fresher [..]
‘Rodin and Moke are set to shake up the car industry’
Car company bosses come in all shapes and sizes. Elon Musk is [..]
Porsche Taycan sets new Nurburgring electric production car record
Porsche has won countless races around the Nurburgring in its history, and [..]
Sporty Hyundai Ioniq 5 N spotted testing
The Ioniq 5, our Car of the Year in 2021, is set [..]
All-electric Mercedes A-Class replacement could still be on
The A-Class was the fourth best-selling vehicle in Britain last year and [..]
New 2022 Porsche GT4 RS Spyder spotted again
Porsche’s track-honed GT4 RS is set to receive a drop-top Spyder variant [..]